Finally, a clothing brand Gen X wore growing up that Gen Z has never heard of is Cross Colours. Founded in 1985, the brand's ...

To succeed in this shift, brands must adopt strategies that bridge the strengths of both legacy and new media.

Getting a Gen Zer to be loyal to a brand is nearly impossible. Brands need to work extra hard to earn their trust. Members of Gen Z have largely been made skeptical by their ability to verify ...

By combining psychological insights with skin and body care, the product lineup seeks to address both physical and mental ...

With return-to-office mandates in full swing, workwear is getting an update. From the feeds of TikTok to the runway, ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.