In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Kevin Harrington, Brandon T. Adams, and Brian Harrington joined forces to launch Big Brand Ventures, a firm dedicated to ...

The brand refresh signifies a key development for the hospitality group, as it plans to add nearly 300 properties to its ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

But how can companies maximize the potential of an internal agency? Let’s explore the key benefits and strategies for success ...

Minor Hotels has unveiled its evolution into a “guest-facing masterbrand.” The brand refresh marks a significant milestone for the group as it paves the way to add nearly 300 prope | The group has ...

Bankwest has introduced a fresh brand platform, “Just Enough Bank,” as part of its strategy to position itself as Australia’s ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

A growing number of brands, including Tower 28 and Milani Cosmetics, are rolling out polished video series on social media to ...

Looking ahead, Designer Brands projects net sales growth in the low single digits for fiscal 2025. Adjusted EPS guidance for ...

Her biggest career achievement came when she joined the ownership group of Hemline Tailored Brand Strategies as a valued ...

In an era where consumers are flooded with choices, brand preference has become a critical factor in securing customer loyalty and driving long-term revenue. Digital Silk's latest research outlines ...