The South Korean striker has been his country's most popular athlete for a decade and means as much to his new soccer team off the field as on it.

This requires: • Credibility: To build brand authority, you need to focus on enhancing your brand credibility through consistent messaging and valuable content.

We now have a tonne of evidence for how effective brand-building communication works, which is essentially via the frequent repetition of consistently distinctive creative. But in apparent opposition ...

Success in digital brand-building follows a few core principles: authenticity, consistency and engagement. Big brands may have the resources, but solopreneurs have the advantage of direct ...

In fact, building that trust ultimately drives sales. According to one study, 82% of Americans consider companies to be more influential if their executives have a personal brand they know about.

Building a strong firm brand starts with a cohesive, high-performing marketing and business development (MBD) team skilled in digital strategy, communications and client engagement.