How Kyndryl’s CMO Built An $8 Billion Brand
Former IBM Americas CMO Maria Bartolome Winans was the second employee of its 2021 managed infrastructure services spinoff, ...
The Financial Express12d
The big idea: How a personal problem led to a solution for many
The college friends were also using their weekends to build a crowdfunding platform. This passion side project, however, ...
ZDNet18d
3 big opportunities you shouldn't ignore in 2025 - and why
In today's article, I'll share: Three big ideas that anyone can jump into ... currently serving as the executive chairman of a group of ecom brands. But I'm an award-winning performance marketer ...
Rochester Institute of Technology2y
The Next Big Idea™
The Next Big Idea™ is an annual innovation competition at NTID sponsored ... Their goal is to provide a matchmaker service to a company that seeks to make their own brand easily accessible by creating ...
Warc2y
What Do You Want Your Brand To Be When It Grows Up: Big and Strong?
the champion of brand loyalty as the main mechanism of brand success (1993), took on Professor Andrew Ehrenberg, champion of Double Jeopardy (the empirically based generalization that big brands have ...
The insiders, onsiders and alongsiders: how agencies really work with brands
As brands want more services delivered in more ways it becomes clear that agency partnerships need to evolve. That’s the ...