In plain terms, a funnel is just a path. You’re leading someone from a vague interest in your product or service all the way to trust, then commitment. The shape of a funnel represents how people drop ...

Lead generation and brand awareness are both important to businesses. Lead generation is fundamental to capturing new interest in a product or service and further developing the sales pipeline, brand ...

Our strong opinion is that there needs to be a specific focus on brand awareness vs. lead generation. These are the two main results of a marketing campaign, and when questions are asked of small ...

2. Engagement: Once a potential lead is aware of a brand, they might engage with its content, perhaps by reading a blog post, downloading a white paper, or watching a video. 3. Capture: The lead ...

Brand building is not lead generation. It’s trust generation. It makes your leads better and your funnel stronger. It can help you to avoid commodification and demand a higher price.

For the last 50 years, CPG and retail brand building has been focused on chasing awareness. The theory is that top-of-funnel recognition will lead to consideration -- and if the brand is ...

A typical customer's journey—known as the sales funnel—consists of four primary stages, each of which can involve influencer marketing: 1. Being cognizant: This stage is when people become ...

For the last 50 years, CPG and retail brand building has been focused on chasing awareness. The theory is that top-of-funnel recognition will lead to consideration -- and if the brand is ...