Remember, though, that brainstorming is only one stage in a change process. A brainstorming session is an example of divergent thinking, where participants go into an exploratory mode and play with ...

Key points Despite the hype, group brainstorming is often ineffective. As social animals, humans are more influenced by others than we realize. This often leads to less creative and useful ideas ...

Why does online group brainstorming work better? Perhaps it works better for introverts, and so collectively, it works better for all. This is not completely clear. Psychologists have offered ...