This reliance on memes can lead to a loss of creativity, originality and critical thinking. On TikTok, one user demonstrated the effect of “brain rot” in a video.

Summer 2025 feels squishy, undefinable, and chaotic. This season's most anticipated movies are all franchise revivals, like ...

Brainrot memes refer to the belief that exposing yourself to stupid ideas and language, particularly on the internet, will turn your brain into rotten sludge. It is more specifically used to ...

The upload quickly racked up 4.8 million views and over 2,500 comments, some of which wrote they had no idea the meme was based on a real image, and would have been terrified if they had seen it ...

Brain rot is what happens when it’s no longer a joke. “Don’t you dare gatekeep you pick me, I do a GRWM for my OOTD, but I don’t have the proper ring light,” she said in one video.

Apparently, these are the stars of the latest meme craze engulfing Gen Alpha and the youngest corners of Gen Z. Welcome to the world of Italian brain rot, an internet phenomenon where AI-generated ...

This reliance on memes can lead to a loss of creativity, originality and critical thinking. On TikTok, one user demonstrated the effect of brain rot in a video.

Brain rot is closely linked with the proliferation and overuse of memes. Popularised in particular by the now-defunct video platform Vine, memes are now all the rage on TikTok and social media ...