When a company communicates their BoP efforts, this could, in turn, impact how these mainstream consumers perceive the ...

Automation will result in some reduction in people at the bottom of the pyramid with lesser hiring at entry level, according to the top executive of country’s third largest IT services player ...

Between a well-served top of the socio-economic pyramid and an almost indigent bottom, lies the majority of humanity, accessing goods and services, not through government or civil society, but through ...

Researching the marginalised in Africa has primarily been the domain of disciplines such as sociology and development studies. Business-related disciplines, however, have been less representative of ...