Tatiana Dudley, Moroccanoil hair stylist ambassador, says that the modern-day perm, which still relies on chemicals to alter the texture and shape, is milder, less damaging, and comes with less ...

Body wave perm: Perfect for people who have naturally straight hair and can't naturally hold a curl easily with a styling tool. A body wave perm will create beautiful loose and relaxed waves with ...

What Is a Perm? Let’s start with the basics: “A perm is short for ‘permanent wave,’” says Aaron Grenia, co-founder of IGK Hair Care. It’s “a popular hairstyling method that adds texture, volume, and ...

Tatiana Dudley, Moroccanoil hair stylist ambassador, says that the modern-day perm, which still relies on chemicals to alter the texture and shape, is milder, less damaging, and comes with less ...