Tatiana Dudley, Moroccanoil hair stylist ambassador, says that the modern-day perm, which still relies on chemicals to alter the texture and shape, is milder, less damaging, and comes with less ...

Body wave perms are set on a larger rod, creating loose, wearable waves. This is great for anyone looking for body and movement to their hair, or as a texturised base to help hold hairstyles longer.

WHAT IT IS: A body wave—a milder, gentler version of the '80s perm—that creates undone, loose waves via chemical treatment. COST: $400 to $600 for a full head. WHAT I EXPECTED: ...

Step 1: Wash and Wrap After consulting with a hairstylist about your desired result, they’ll thoroughly wash your hair to remove any styling products, oil, or dirt before sectioning your hair and ...

The latest version to sweep salons is infinitely cooler, and requires a lot less upkeep. It's called the "texture wave" — and it's about to have you asking your stylist for a hair perm this season.

Hair salons across metro Detroit are seeing a blast from the past with the return of the permanent wave, a chemical process that turns straight hair curly. A popular trend during the '80s, perms ...

Body wave perms are set on a larger rod, creating loose, wearable waves. This is great for anyone looking for body and movement to their hair, or as a texturized base to help hold hairstyles longer.