The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, body care, hair care and make-up produced ethically and sustainably.

The collapse in valuation follows a long period of poor sales for The Body Shop. The chain, which has about 2,500 shops across more than 70 countries, pulled in R$4.4bn (£724mn) in revenue last ...

The Body Shop’s concept store in Vancouver features a refill station like the one pictured at Bond Street. Photo by ROWAN BUTLER / Handout/The Body Shop 2: Recycling route.

The result is a total lack of charisma and personality. Today, The Body Shop looks more like a trustworthy ‘green’ bank than an exciting cosmetics brand. It simply doesn’t resonate.