The best purple shampoos from brands like Olaplex, IGK, and more, are a must when keeping blonde hair supremely bright while stopping brassiness in its tracks.

Blonde or gray hair can be hard to brighten, but the best purple shampoos can help. We tapped experts and users for picks from Redken, Olaplex, L'Oreal, more.

Enter blue shampoo. Similar to purple shampoos, which keep blonde hair bright, blue shampoos are specifically designed to color-correct dyed brunette hair, says Paul Cucinello, celebrity stylist ...

We turned to a professional hairstylist and board-certified dermatologist to round up the best purple shampoos and conditioners of 2025 for blonde hair. Here's the 411 on the best formulations ...

We spoke to a hair expert on the best purple shampoos for blonde and grey hair, with sulphate-free options to brighten and tone from Olaplex, Redken, Fanola and more.

The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price from $12 to $32 and work for a variety of hair types, including those ...

3. Blue shampoo polishes silvers. Blue shampoo is particularly great for removing orange tones from darker hair, as demonstrated by TikTok user @leonacarlosbermud:. Her before and after photos ...

Purple shampoos cancel out yellow, orange and brassy tones in your hair to keep it looking bright and fresh. Here are the 14 best, from Redken to Oribe.

Neutralise brassy tones in blonde hair with these tried and tested best purple shampoos in 2024, from L’Oreal, Lee Stafford, Olaplex, Cult Beauty and Space NK ...

One of the best purple shampoos for blonde hair is the Olaplex No.4P Blonde Enhancer Toning Purple Shampoo, which is designed for all hair types, especially those with dry and dull hair that are ...