The blue square campaign, which launched Monday, is being funded by a $25 million investment from New England Patriots owner Robert Kraft, who is Jewish.

Ethan Hott, a Paradise Valley native and Division I baseball player at Stanford University in California, recently joined ...

Kraft says he's spoken to Brady, 45, about the blue emoji symbol ahead of the campaign's launch. "He and I are still very tight and he will be using this blue emoji when we kick off again.

The hope is that the blue square icon, one of the emojis built into every smartphone's keyboard, will be an easy-to-recognize symbol for standing up to Jewish hate.