Well, that didn’t take long. A mere two-and-a-half weeks after the Blancpain Fifty Fathoms collaboration was announced as Swatch’s Bioceramic follow-up to the MoonSwatch, the oldest extant luxury ...

The all-new Blancpain x Swatch collaboration honors Swiss brand Blancpain’s first diver watch, the Fifty Fathoms, that was created 70 years ago in 1953 and has become an icon among dive watches.

It’s more difficult to find the $250 MoonSwatch in stores than a $13,000 Blancpain Fifty Fathoms, as demand for the budget-priced timepiece collaboration between Omega and Swatch continues to ...

For Blancpain President and CEO Marc A. Hayek, this collaboration is highly symbolic: "Without Swatch, the Swiss watch industry would simply not have survived and enjoyed such a wonderful destiny.

This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches.Sign up here. This week, Swatch unveiled its big new collaboration with Blancpain.This ...

The Blancpain Fifty Fathoms is typically credited as the first modern dive watch, having first debuted on the wrists of French Navy divers in 1953.. The iconic dive watch has come a long way since ...

Blancpain just gave the first true dive watch a modern makeover for its 70th birthday. The Swiss watchmaker launched the Fifty Fathoms in 1953 for underwater exploration. Although Panerai (and ...

The Swiss company Blancpain, part of the Swatch Group, is known for its Villeret watches, its Air Command aviation series, its women’s Ladybird timepieces and its dive collection, Fifty Fathoms.