John Hegeman, who created the viral buzz around "The Blair Witch Project" for Artisan Entertainment, pictured in 1999. (Lawrence K. Ho / Los Angeles Times) ...

In the summer of 1999, Heather Donahue, Michael C. Williams and Joshua Leonard were trapped in a strange sort of limbo. “The Blair Witch Project,” their debut feature, had exploded out of the ...

The Blair Witch Project was a catch-22 for Donahue. It launched her career in the short term. But she and her castmates only received $1000 a day for their efforts in the film. It also stalled her ...

25 years ago, 'The Blair Witch Project' shocked and spooked Unusual low-budget horror hit no longer has the power to surprise, but it still can generate a few jitters.

It crops up not just in The Blair Witch Project, but in a long list of films, from the 1973 classic The Wicker Man to more recent highbrow horror like Ari Aster’s Midsommar and Robert Eggers ...

Lionsgate's "Blair Witch" Midnight Madness Premiere installation at the 2016 Toronto International Film Festival. (Arthur Mola/Invision for Lionsgate/AP Images) Twenty-five years ago, "The Blair ...

‘The Blair Witch Project’ transformed movie marketing with its groundbreaking viral campaign — and set the stage for the online promotional techniques of today.

In the summer of 1999, Heather Donahue, Michael C. Williams and Joshua Leonard were trapped in a strange sort of limbo. “The Blair Witch Project,” their debut feature, had exploded out of the ...

8:55 a.m. July 31, 2024: An earlier version of this story credited Artisan Entertainment with launching a promotional website for “The Blair Witch Project.” The distributor re-launched a site ...

Heather Donahue stars in “The Blair Witch Project,” in 1999. (Getty Images/TNS) LOS ANGELES — In the beginning was the Word — or, as they call it in Hollywood, word of mouth.