While Rolex may have invented the “Pepsi” bezel, it is far from the only watch brand to employ the color scheme. Most notably ...

And more and more, the broader watch world is taking notice of this self-proclaimed “outsider.” Last year, his collaboration ...

The Rolex Submariner has ruled the seas for seven decades and counting, seen on the wrists of professional divers, collectors ...

Seiko just made two official “Pepsi” watches. This isn’t the type of comedy you’d typically expect from Seiko, which is best ...

In a year that has mostly seen prices limp along, one model is bucking the trend with an unambiguously strong performance for the brand: Rolex's iconic red and blue bezeled GMT-Master II (Ref ...

November 30, 2023 Tom Holland’s Rolex ‘Root Beer’ Watch Stole the Show on the Red Carpet The British actor rocked the coveted timepiece to discuss his Apple TV+ series 'The Crowded Room.' ...