But if that’s the case, why is he white when tyres are black? Remember when we said the first Michelin Man figure came to be in 1898? Well, that’s only a couple of years after the invention of ...

The Michelin Man, the brand icon of Michelin Tires, was once an overweight, cigar-smoking beer drinker. The 115-year-old character is one of the world's oldest trademarks, and also one of its most ...