A record 183.4 million people are planning to shop in stores and online between Thanksgiving Day through Cyber Monday in 2024. Black Friday is on Nov. 28.

Walmart rounds out the top five, offering Black Friday discounts of 37.75%. "JCPenney is the best place to shop on Black Friday because it offers an average discount of 76.2%.

As Black Friday sales tend to come and go, check this page often as we continue to update with new gift card deals. Make sure to take a look at our main guide for more of the best Black Friday deals .

Walmart rounds out the top five, offering Black Friday discounts of 37.75%. "JCPenney is the best place to shop on Black Friday because it offers an average discount of 76.2%.