The company, now doing business as Strategy, wants to highlight its “unique position as a Bitcoin treasury company.” ...

MicroStrategy — a business intelligence firm and Bitcoin (BTC) treasury company — has rebranded to "Strategy" and adopted a ...

Strategy – with a Bitcoin symbol on its logo – further emphasizing the company's commitment to its $BTC treasury strategy ...

MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's ...

Software company turned serial Bitcoin (BTC) acquirer MicroStrategy (MSTR) has rebranded with a new name and logo. Going ...

MicroStrategy, the top corporate holder of the world’s first cryptocurrency Bitcoin, just rebranded to Strategy and bought ...

Strategy, formerly MicroStrategy, bolstered its Bitcoin holdings to 478,740 BTC with a $742M purchase of 7,633 BTC at an ...

Strategy , the biggest corporate holder of bitcoin , reported a fourth consecutive quarterly loss on Wednesday as the company ...

MicroStrategy announced a splashy rebrand Wednesday that underscored its commitment to serve as a bitcoin holding company.

Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity ...