McDonald's has started trials of its new bigger burger — the Big Arch. By using a brand name rather than a descriptor, companies can "signal superiority," a marketing professor said. The Golden Arches ...

The Big Arch is being tested in Portugal, Canada, and Germany starting this summer. Kempczinski had hinted about a bigger burger hitting McDonald’s stores back in a December 2023 interview with CNN.

McDonald’s debuts new, larger Big Arch burger — but you can only get it here for now By Alex Mitchell Published July 29, 2024, 7:59 p.m. ET ...