Google has pushed back against claims that its AI Overviews and other AI-powered search features are significantly reducing website traffic, despite several independent studies suggesting otherwise.

While Google's artificial intelligence feature reduces the rate at which users click on sites, adverts are now delivered in ...

AI platforms in June 2025 generated over 1.13 billion referrals to the top 1,000 websites globally, up 357% year-over-year.

Google says that traffic to websites hasn't been affected by AI Overviews despite overwhelming sentiment that it has.

Google's AI Mode and Overviews, rolled out in 2025, cut site traffic by up to 70%. Publishers adapt with high-quality content ...