A major component to this aesthetic is the presence of neutral tones like beige. (Even the highlighters Kaeli Mae featured in her taxes video are dull colors). The neutral element of this internet ...

But for mom Molly Madfis, beige is all the rage — and it always has been. Her family leans in to a monochromatic aesthetic for everything from the art on their walls to the food they consume.

Taupe. Or, as DeRoche puts it in her now-viral TikTok videos, "sad beige." "Sad beige is when your aesthetic is marketed in such a way that it views childhood as a somber experience and that ...