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It is decadent. But the label art did warn you. Beginning 15 years ago, Péché Mortel ("original sin") was the first beer commercially bottled by Dieu du Ciel!, the renowned Montreal craft brewery.

“It seems like such an obvious thing to do,” he said. “I just thought it would be so cool if these labels came to life.” To see more examples of Carmicks animated beer labels, visit his site.

Crafting an iconic label is an art as much as it is a science, a wonderful blend of creativity and cutting-edge technology. Great labels enable breweries to take advantage of the craft beer market’s ...