News

This fall, Payne’s unique Burrough’s Reserve gin, named for Beefeater founder James Burrough, lands in the U.S. with one ambition: to be sipped, not mixed.
Beefeater Gin has done it again! Created by Master Distiller Desmond Payne, Beefeater's new "Summer Edition" gin could turn even the biggest gin-hater into a gin junkie. It's made with nine ...
Beefeater Gin together with Blue 449 has taken the scent of summer into Bondi Junction station to promote the launch of Beefeater Pink in Australia - a strawberry twist on the classic Beefeater ...
Beefeater Gin has been made in the capital since 1860 and the new centre will now reveal exactly how it is made. Beefeater's owner, Pernod Ricard, is building the centre as part of the £40m it ...
Beefeater is working with independent agency Impero to launch a brand-new product, Beefeater Pink – a strawberry take on the classic Beefeater London Dry Gin.
For the creation of its latest limited-edition bottle design, Beefeater Gin has collaborated with London-based artist Rachel Joy to capture the multi-faceted and unique essence of the vibrant city ...
BEEFEATER'S latest launch is the perfect drink for all summer gatherings and outdoor occasions. They've added three new ready-to-drink gin canned cocktails - find out where to buy the new drinks.