A landing page is a web page that persuades users to take a specific action. A visitor lands on a landing page when they click a header or link from search results, a home page, an email or an ad ...

Why They Work A landing page’s imagery is a strategic tool that helps communicate your offer, build trust, and nudge visitors toward conversion. Choose visuals that don’t just look good but ...

10 Examples of Awesome B2B Landing Pages There is no formula for a perfect landing page. The ideal approach can come in many forms. These examples offer inspiration for B2B marketers.

According to Unbounce, a landing page’s average conversion rate is 9.7%, meaning that only one out of 10 visitors who reach a landing page complete an action, whether downloading an e-book ...