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The German automaker’s refreshed logo ditches the black ring for a transparent circle ... in fact represents its German home state of Bavaria. The “propeller myth,” as the company described ...
The new design eliminates the black ring for a transparent ... s home state of Bavaria, BMW says. A BMW spokesperson told CNN that they have “no plans” to debut the new logo on production ...
This transparent ring is meant to radiate ... has kept the blue and white interior of the logo, which reference the state colours of Bavaria where BMW was founded and still has its headquarters.
"We want to use this new transparent ... logo was a stylised propeller nodding to the brand's history as an aircraft manufacturer, it was actually a tribute to the company's home state of Bavaria.