On Nov. 13 this year, he shared a massive 105-page Google Doc listing joke formats and text memes that was once a resource for other social media managers hoping to keep up with Twitter’s joke ...

Soon, people were forgoing the terms of the original format entirely and adding new letters to create even more idiosyncratic iterations of the meme. —nicky b (@nickybrownson) April 13, 2020 ...

By 2013, the meme format had exploded in popularity, and Sato’s 2010 photo of Kabosu was its defining image. Like many meme formats, “doge” burned blindingly bright.

The image was originally taken in Brazil in 2013, and has been an inspiration for meme formats since. Some memes show the Pope holding objects like cosmetics, while others remix the format to ...

Though the meme cycle changes as quickly as everything does online, This Meme Does Not Exist mainly sticks to well-known formats that have been around for years.