As the meme’s popularity grew into July, Twitter users spawned a “before and after,” or more accurately an “after and before” type joke, posting an image to represent “what can be ...

On Nov. 13 this year, he shared a massive 105-page Google Doc listing joke formats and text memes that was once a resource for other social media managers hoping to keep up with Twitter’s joke ...

Soon, people were forgoing the terms of the original format entirely and adding new letters to create even more idiosyncratic iterations of the meme. —nicky b (@nickybrownson) April 13, 2020 ...

By 2013, the meme format had exploded in popularity, and Sato’s 2010 photo of Kabosu was its defining image. Like many meme formats, “doge” burned blindingly bright.