6. Place one more band onto the loom - again you don't need to twist it - just place it on. 7. Repeat step 3. Hook the bottom band at one side and move it up and over the top of the loom, then release ...

The Rainbow Loom, a plastic device for turning small rubber bands into jewellery, has sold more than three million units worldwide. The sheer scale of the craze can be seen in the stats for Amazon UK.