Once Bratz launched as that, it became "the first ever in decades doll that really presented a competition to Barbie." More importantly, it became the first doll that represented diverse consumers.

In the movie, the late Barbie founder, played by Rhea Perlman, tells Barbie (Margot Robbie) about her daughter Barbara Handler, now 82, as well as jokingly touches on her troubles with the IRS.

Meanwhile, Bratz has entered the on-screen conversation as well, as fans demand another iteration of its story following the 2007 live-action movie, animated TV series, video games, and more.

An upcoming CBS Studios TV series will explore the lives of Barbie inventor Ruth Handler and Bratz creator Carter Bryant and how their beloved dolls would go on to spark a bitter rivalry.