Many new coloring book titles are being marketed to stressed-out, work-addled adults, who benefit from the quiet zen that a coloring session can bring.

“Adult coloring is absolutely a growing trend and consumers are really taking to the idea,” Farrarons’ U.S. publisher, Matthew Lore of The Experiment publishing group, wrote in an email.

“Adult coloring is absolutely a growing trend and consumers are really taking to the idea,” Farrarons’ U.S. publisher, Matthew Lore of The Experiment publishing group, wrote in an email.