Despite this, Syn says that it's important to note that "the scientific evidence supporting significant nutritional advantages of cold-pressed juice over other types of 100% juices is still limited." ...

Cold-pressed juice bars are sprouting up all over Canada, as nutrition-focused and time-starved consumers are willing to pay a premium price for the juice that has become a health trend.

Cold-pressed juicing does not use a blade or any type of spinning process that would heat up the produce. Instead, two large metal plates press the vegetables together to draw out the juice and ...

I believe that juice, in its cold-pressed form, is where coffee was in the early ’80s. There’s a demand for it, and I think the need for true health and nutrition is only going to increase.” ...

But cold-pressed juice is expensive to make and margins are small. "The business model is really hard because you're dealing with huge volumes, in our case, of 100 per cent organic produce," she says.