Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Ultimate Gen Z It Girl and founder of Djerf Avenue Matilda Djerf has been called out by former employees who have come forward with serious allegations. The Swedish influencer and entrepreneur ...

Matilda Djerf, a Swedish influencer and co-founder of the popular fashion brand Djerf Avenue, has responded to accusations that she created a climate of “psychological terror” in her workplace.

Deleted YouTube videos from Djerf Avenue that included interviews with employees have gone viral on TikTok following the toxic workplace allegations surrounding the company and owner Matilda Djerf.

Matilda Djerf, the founder of the Swedish fashion brand Djerf Avenue, has responded to serious allegations of fostering a toxic work environment after multiple former employees accused her of ...

Influencer Matilda Djerf is breaking her silence. The Djerf Avenue founder, who has over three million Instagram followers, came under fire after 11 anonymous current and former employees of the ...

Employees claimed Djerf Avenue founder belittled them, called them names and forced one worker to scrub her toilet Fashion influencer Matilda Djerf has been accused of bullying and body shaming by 11 ...

The Scandinavian influencer first began her business Djerf Avenue with her boyfriend Rasmus Johansson in 2019, and quickly made their mark on the fashion industry. Djerf Avenue's focus on ...

STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO ...

An icon for many young women around the globe, fans of the 27-year-old have gone crazy for her style, which explains why her brand, Djerf Avenue, has made millions of dollars. Djerf founded her ...