Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

The Djerf Avenue website says, “Djerf Avenue is my safe space, and I hope that translates to all of you through the products and content we create.” (Image: Djerf Avenue/ Instagram) ...

In a new four-slide post on 17 December, Djerf said she's been quiet online as her "highest priority has been to meet with the Djerf Avenue team and speak to them".

At Djerf Avenue pop-ups (the most recent one was in London earlier this month, to celebrate the brand’s fifth anniversary) Djerf made an effort to personally meet her customers.

Deleted YouTube videos from Djerf Avenue that included interviews with employees have gone viral on TikTok following the toxic workplace allegations surrounding the company and owner Matilda Djerf ...

Influencer Matilda Djerf is breaking her silence.. The Djerf Avenue founder, who has over three million Instagram followers, came under fire after 11 anonymous current and former employees of the ...

Matilda Djerf, a Swedish influencer and co-founder of the popular fashion brand Djerf Avenue, has responded to accusations that she created a climate of “psychological terror” in her workplace.

Matilda Djerf has said her lifestyle company, Djerf Avenue, is more of a community than a brand. A tabloid report about the company included accusations of workplace bullying.

Djerf Avenue's focus on inclusivity, sustainability and kindness saw Matilda land on the Forbes 30 Under 30 in 2023, as well as earning a revenue of around $34.5 million (£27,329,978.85) in 2022 ...

Earlier this year, on March 27, Djerf Avenue Beauty finally debuted with Breezy Styling Mist and the On the Go Styling Gel, two multi-tasking styling products. Courtesy of Djerf Avenue Beauty.

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.