Sofia Richie Grainge and Matilda Djerf wearing Djerf Avenue x Sofia Richie Grainge. “For Djerf Avenue, it’s been really important to only work with people who genuinely appreciate the brand, who love ...

At Djerf Avenue pop-ups (the most recent one was in London earlier this month, to celebrate the brand’s fifth anniversary) Djerf made an effort to personally meet her customers.

Few are worthy of the title influencer like Matilda Djerf. An icon for many young women around the globe, fans of the 27-year-old have gone crazy for her style, which explains why her brand, Djerf ...

Looking at Djerf Avenue’s array of products is like peeking into Djerf’s actual closet. With oversize blazers, trouser pants, miniskirts, tube tops, flowy button-downs, midi dresses and simple ...

It makes sense. Ever since she burst onto our Instagram feeds, we’ve been coveting Matilda’s thick, 70’s-esque c urtain bangs, and inimitable volume. So if you’ve been wondering how to recreate the ...