Albert Einstein is big business. Walk into any science museum store and you’ll find Einstein magnets, posters, spoons, books, CDs, finger puppets and ... cash comes from a single company—Disney-owned ...

Walt Disney Co. has acquired Baby Einstein Co., a maker of award-winning toys, books and videos for babies and toddlers, in a bid to cash in on the expanding developmental learning market.

In 2000, Baby Einstein sales topped $11 million; projected revenue for 2001 is $17 million. Today, the collection includes seven videos, DVDs, flashcards, toys and board books. To date ...

The makers of Baby Einstein, Brainy Baby ... Co-author Dimitri Christakis - who's written a book on the subject - says babies learn best from interacting with people. "Even a video of a person ...