The BCG Matrix offers below advantages in business strategy. 1) Provides a visual representation of a company's product portfolio, making it easy to assess the contributions of each product.

The BCG growth share matrix is a heuristic approach or mental shortcut developed by the Boston Consulting Group. It’s used to classify a firm’s project outlooks.

This paper empirically explores the performance tendencies and strategic attributes of businesses in the four cells of the Boston Consulting Group product portfolio matrix. Businesses differed in ...