How to Apply the BCG Matrix. Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool, called the BCG matrix, for ...

Other Matrix Categories In contrast to a cash cow, a star in the BCG matrix is a company or business unit that realizes a high market share in high-growth markets. 1 Stars require large capital ...

This paper empirically explores the performance tendencies and strategic attributes of businesses in the four cells of the Boston Consulting Group product portfolio matrix. Businesses differed in ...

This report from Boston Consulting Group, based input from 10,000 consumers, reveals how businesses can gain the trust advantage whilst still collecting data. Looking at how this varies by country ...