Looking at those metrics can tell you where you are leaking revenue. Considering the complexity of B2B, such a diagnostic is hugely beneficial. For a deeper look at how to use those metrics, get the ...

Marketing-qualified accounts and sales-qualified accounts (MQAs and SQAs) are very similar to the traditional B2B metrics of MQLs and SQLs, but their role in an ABM metrics strategy is slightly ...

B2B marketers face growing pressure to deliver results at every stage of the buyer's journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving ...

New York, New York-- (Newsfile Corp. - August 7, 2025) - According to recent projections, 80% of supplier-buyer interactions will take place through digital channels in 2025. This redefines how brands ...

If you’re a B2B marketer who stays away from analytics and operations, listen closely. Account scoring, sometimes called account engagement scoring, is a way in which marketing and sales teams assign ...

30-second summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue. For most B2B marketers, ...

We think our cash flow funnel solves both problems. You can’t possibly forget the customer if your funnel is built around their needs. And it’s much easier to think long-term when your funnel accounts ...

From Agoglia’s vantage point, this means an analysis of B2B marketing metrics needs to embrace more than human behaviors. “It’s also business models and objectives.

Wenn Sie Ihre B2B-Marketingergebnisse verbessern möchten, müssen Sie Ihren Trichter testen und mit ihm experimentieren. Ein Trichter ist der Weg, den Ihre potenziellen Kunden von der Bekanntheit ...