Style 10 Rolex Crown Logos Every Collector Should Know, From the Bart Simpson to the Frog Foot A tiny variation in the watchmaker’s famed coronet can send a timepiece’s value skyrocketing.

For 40 years, starting in 1925, the Rolex coronet came in gold. That changed in 1965, when the crown went with a bronze or slightly duller gold hue. In 2002, the bright gold crown returned.