So, let’s dig in! The customer journey begins with the awareness funnel. This is typically where the average customer starts a search online, looking for a product or service they’re ...

Promotion channels through affiliate marketing, in particular, rely heavily in this age of digital commerce and sales ...

The old funnel is breaking - because trust now comes before awareness, not after. Today’s consumers - particularly Gen Z and millennials - engage with brands on their own terms. They don’t ...

As the funnel narrows, articles, case studies ... Marketing has one mission: make sales easy. Sure, awareness campaigns are critical for getting prospects to notice and to become curious about your ...