The tech giant on Thursday launched a new try-on feature within its iOS app that uses augmented reality to show shoppers how shoes look on their feet. We just gave it a quick test run and it was p ...

“It’s one thing when a shoe looks great on display,” Chen said. “When it’s on your foot, it’s just different.” Chen, who has founded startups focused on gaming and augmented reality ...

Years of experimenting with augmented reality has paid off for footwear maker ... an AR app that helps customers make sure they get properly sized shoes. Announced today by the athletic-shoe ...

It’s been over 30 years since the first retailers started selling physical products through virtual stores, and while much has changed in the world of e-commerce, one important element is mostly the ...

Amazon just unveiled a feature that lets you try on shoes virtually. It uses augmented reality to show you how the shoes will look from different angles and in different colors. It’s the latest ...