Weinberger says that augmented reality has a strong start in advertising but is also being adopted in education. This dovetails nicely with the example on Aurasma’s website, with the painting ...

When we connect packaging to augmented or mixed reality, it stops being “just print” and becomes a full-fledged media channel ...

Augmented reality marketing can significantly increase your company's dwell time at live events and on your website. Consider uploading AR-enabled videos to your website and watching in real-time ...

Augmented reality marketing allows branded materials to be scanned, viewed and virtually augmented to make typically static elements more dynamic. For example, a business card can use AR to provide a ...

Given the success of apps like Pokémon Go, it’s hard not to be excited at the potential of augmented reality marketing. But, at present, it remains just that – potential. It’s unlikely that you will ...

Augmented reality is the view of the current world as we see it, with three-dimensional information layered on top of it. A good example is the smartphone app, Pokémon GO.

Augmented reality can radically change how we view the world around us. The full potential of AR is staggering and, when combined with the metaverse, offers unlimited opportunities for marketers ...

For example, Pokemon Go uses augmented reality. The player can walk around and interact with real objects in their surroundings when playing the game.

The augmented reality (AR) and virtual reality (VR) markets continue to grow rapidly, with market growth for both combined anticipating to rise from $11.4 billion in 2017 to $215 billion in 2021.

Augmented reality, which shows digital 3D images projected onto what’s being viewed in real life, will become much more common in the coming year, predicted Arno Sosna, general manager, CRM, at ...