When we connect packaging to augmented or mixed reality, it stops being “just print” and becomes a full-fledged media channel ...

For example, with its Virtual Artist app, Sephora was one of the first to adopt augmented reality marketing. Virtual reality marketing is also a fun approach to get the word out about new products.

Marketing Feature: Layar turns augmented reality into selling proposition When the first smartphone with a built-in compass was introduced in 2008, Maarten Lens-FitzGerald knew his dreams for the ...

In today’s digital space, augmented reality (AR) and virtual reality (VR) are prominent technologies that have been proven to offer transforming possibilities in digital marketing, particularly ...

With AR, pictures, text, links and video content can be superimposed over an image of a physical location, magazine page or computer screen to provide information, trigger reactions or simply enrich ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

For example, with its Virtual Artist app, Sephora was one of the first to adopt augmented reality marketing. Virtual reality marketing is also a fun approach to get the word out about new products.

The holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving ...

Augmented reality is another transformative technology reshaping the marketing landscape in 2024. By superimposing digital elements onto the physical world, AR enables brands to create immersive ...