Augmented reality marketing allows branded materials to be scanned, viewed and virtually augmented to make typically static elements more dynamic. For example, a business card can use AR to provide a ...

When we connect packaging to augmented or mixed reality, it stops being “just print” and becomes a full-fledged media channel ...

Augmented reality can radically change how we view the world around us. The full potential of AR is staggering and, when combined with the metaverse, offers unlimited opportunities for marketers ...

Given the success of apps like Pokémon Go, it’s hard not to be excited at the potential of augmented reality marketing. But, at present, it remains just that – potential. It’s unlikely that you will ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

For example, we did a scavenger hunt together on Strax, where you had to scan the cover art that yielded my first Top 50 single on country radio.

For example, Pokemon Go uses augmented reality. The player can walk around and interact with real objects in their surroundings when playing the game.

Along with location-based marketing, augmented reality applications really came into focus for many brands, from luxury companies to small businesses in 2010.

The use of augmented reality (AR) is expected to increase dramatically over the next few years. By 2024 AR products are expected to have a market value of $165 billion up 80 percent from what it ...

Artificial intelligence. Machine learning. Virtual reality. Augmented reality. Mixed reality. ChatGPT. These are just a few of the many new technologies that are confronting marketers and literally ...

The holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving ...

AR Hardware Has an Advantage An October 2020 report from P&S Intelligence indicated that the global AR and VR market is expected to experience a 42.9% CAGR between 2020 and 2030, bolstered by an ...