The concept, known as augmented reality, looks like something out of a science-fiction movie. Think Tony Stark, the comic-book character who scans information-filled holograms beamed in front of ...

Apple may update its Maps application for iPhone with augmented reality, allowing users to view information, like street names, displayed in unison with live images from the device's camera. Apple ...

Augmented Reality (AR) has the unique ability to help us connect to and see nature from a new perspective. A leader in creating innovative mapping and spatial analytics software, ESRI is exploring ...

Now, according to recent job postings, it looks like the next Apple product that could get transformed by augmented reality will be the Maps app. An examination of Apple’s career site by ...

With the launch of iOS 17.2, Apple has outlined the Maps-related data that it is collecting in order to improve the augmented reality location function. In a new support document, Apple says that ...