Man alive, even Japan’s Red Cross Society is technologically-savvy. Commuters rushing through Akihabara station recently were treated to an augmented reality campaign urging them to donate blood ...

The “Coca-Cola x Star Wars: Refresh Your Galaxy” brings the Star Wars world its packaging and augmented reality experiences. While the visuals are familiar, it is more than just images. The ...

In line with Saudi Arabia’s 94th National Day, Snap has launched a multi-brand augmented reality (AR) campaign called ‘Kingdom’s Lenscape’, aimed to bridge the gap between Snapchatters ...

There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

Dive Brief: Warner Bros. launched a campaign on Snapchat to promote the upcoming release of “Dune: Part Two,” according to details shared with Marketing Dive. The movie debuts March 1. Key to the ...

Media, channels or techniques used At the time of campaign development, augmented reality (AR), the combination of live video with computer-generated data and visualisations, was attracting widespread ...

Kate Spade will launch an augmented reality campaign Thursday in Paris to celebrate the opening of its flagship store. The images will appear as an illustration. "We've always wanted to experiment ...