When we connect packaging to augmented or mixed reality, it stops being “just print” and becomes a full-fledged media channel ...

Sept. 18, 2013 Sept. 18, 2013 2 min read Save ByMadhavi Acharya Tom Yew Business Reporter ...

Now, in here, I have listed a few of the major benefits of implementing augmented reality in business advertising sectors. So let’s go through them all without any further ado.

When the Pokémon Go craze was at its peak in 2016, it seemed augmented reality (AR) had finally gone mainstream. Flash forward more than three years and Ross Finman, the head of AR at software ...

Explore what's new in US Augmented Reality! Discover the latest AR glasses, headsets, and software innovations from top tech ...

Plenty in tech are convinced augmented reality is What Comes Next after smartphones. We know Microsoft and Magic Leap are working on headsets that transplant computer images into the real world ...

PTC’s new industry survey finds 68% of industrial companies are accelerating deployment of AR to improve worker productivity. Among the findings included in the latest “ State of Industrial Augmented ...

Snap Inc will roll out new features to make it easier for brands to create augmented reality shopping experiences on its Snapchat app as well as a flying camera, the company said on Thursday at its ...

Apple unveiled its first new product since the Apple Watch in 2015. The Vision Pro VR headset lets users blend augmented reality with everyday life, but its $4,700 Cdn price tag may be a tough sell.

Panellists at a recent discussion on Canadian augmented and virtual reality said there shouldn't be a lack of homegrown investment. They said Canadian AR and VR talent isn't scarce, the country's ...