A strategically brilliant brand promotion based by LU Biscuits on augmented reality to bring a package to life and evoke positive emotions ...

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now ...

Banuba, a leading augmented reality company, renowned for its cutting-edge video editing solutions, is excited to announce ...

Snapchat launched its new mobile Lens Studio app. For years, creating custom filters required a computer setup, some ...

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to create an augmented-reality portal universe. They talked to me about ...

The northwest end of the Third Street Promenade has become the testing ground for a new form of public entertainment.

The Tribeca Festival in New York City features powerful examples of storytelling through the use of virtual reality, ...

A new augmented reality system splits the difference ... the non-project-related tools and pieces of wood visible in the background of each shot – a typical workshop or factory is likely ...

While people wait for the iPhone's augmented reality apps to arrive, AR is already hard at work for some of the biggest firms in the world. But for some of the biggest companies in the world ...

(Reuters) -Walt Disney is forming a new group to coordinate the company's use of emerging technologies such as artificial intelligence and mixed reality, as the media giant explores applications ...