Audi, however, is here to ask, Why not? And what's more, it's not wasting any time in doing so. Rather than roll out its Frankfurt Motor Show star-to-be Urban Concept as a fixed-roof coupe and ...

This new model was designed and built at Audi’s Design Studio in Malibu ... of this car is its appeal to that oh-so-aspirational market segment, the active urban professional. It’s an off-roader, but ...