Auburn does not have a new logo. Auburn has a new visual identity system that includes tweaks to the AU to make it more usable in digital forms, which is the primary way in which it is currently used.

AUBURN, Alabama — Auburn has placed its new logo and "visual identity system" on a hold as it seeks feedback from "stakeholders," the university said in a statement released Thursday to Auburn ...

The new logo utilizes the traditional "AU" shield framework, but closes the white space between the "A" and "U" to provide more focus on the "A" for Auburn. The "U" in the logo is also shorter in ...

Days after making the switch from Under Armour to Nike, Auburn football has shared a sneak peak of what its newly-branded ...

According to Saturday Down South, Auburn's AU logo is ranked in the second-tier of SEC logos alongside South Carolina and Kentucky. Florida, Arkansas and LSU make up the top tier of logos.